Streamlined Crypto Swapping Interface
Company
TokenShift
Category
Logo & Branding
Timelines
2 Weeks
SErvice we provided
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About the Project
TokenShift is a decentralized exchange built on the TON blockchain, offering secure, fast, and trustless crypto swapping. Muse Creatives was tasked with revamping their brand identity and designing a high-impact landing page to attract both casual users and advanced traders within a tight two-week timeline.
Problems
The platform’s earlier visual design lacked credibility and failed to communicate its blockchain capabilities. The interface felt outdated, reducing user trust and engagement at first touch.
Challenge
We needed to distill a complex, decentralized platform into a visually cohesive and user-friendly experience, all while building a bold new identity that spoke to the fast-evolving crypto landscape.
Solution
Our team streamlined the interface, built a futuristic visual language, and introduced intuitive navigation. Every design element focused on reducing friction, enhancing trust, and promoting user action in seconds.
Landing Page
We delivered a clean, conversion-driven landing page that clearly communicated TokenShift’s core features, speed, security, and wallet-based swaps. The layout simplified decision-making and encouraged user activation.
Logo
A sharp, pixel-inspired logo was crafted to reflect the blockchain-native aesthetic while remaining dark-mode friendly. Its minimalist form complements the brand’s agile and modern identity.
Style Guide
Bold color palettes, futuristic typography, and smooth UI elements were brought together in a unified design system. The guide ensures consistency and scalability across all digital touchpoints.
Gamification
Interactive reward mechanics were added to improve retention and user curiosity. From progress indicators to badge rewards, these layers enhanced engagement without overwhelming the experience.
Brand Guideline
We delivered a complete brand playbook covering logo usage, color specs, typography rules, and visual hierarchy. This ensured that TokenShift’s identity could scale consistently across new pages, campaigns, and future app features.
Have a Design Vision in Mind? Let’s Shape It Together
We’ll kick things off with a quick discovery session to understand your needs. Once aligned, we’ll share a tailored proposal and get started upon approval.
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