Mobile App for Inclusive Fintech Access
Company
Finvergo
Category
Web Design
Timelines
3 Months
SErvice we provided
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About the Project
Finvergo is a Middle East-based fintech startup focused on expanding access to financial services for underserved communities. To launch their mobile-first platform in Iraq, they needed a fully bilingual app designed for clarity, inclusivity, and cross-generational usability.
Muse Creatives led the full design process, from UX research to RTL interface execution, with a focus on financial empowerment through intuitive design.
Problems
The platform lacked support for Arabic and RTL layouts, and its workflows were confusing, making financial data feel overwhelming to most users. Accessibility needs were overlooked, leading to high app abandonment across age groups.
Challenges
Designing a culturally localized, bilingual mobile app that simplifies financial tasks without losing trust or clarity.
Our Solutions
We developed a clean, accessible UI system with full Arabic-English language support and RTL layout integration. Dashboards were redesigned to visualize complex tasks like bill pay and savings clearly, while platform consistency was ensured across iOS and Android.
User-Centric Research
Our research identified key user pain points around app abandonment and feature misinterpretation. These insights guided content hierarchy, onboarding flow, and language switching mechanics.
Intuitive UI/UX Design
We implemented action-based navigation, icon-driven menus, and simplified financial workflows tailored to both novice and frequent users.
Localization
All content and navigation were translated and mirrored for RTL users. Region-specific icons and culturally familiar cues helped build immediate trust.
Streamlined Navigation
Tab structure, bottom nav, and quick-access gestures were introduced to minimize friction and allow easy movement between core actions.
Accessibility
High-contrast text, larger tap areas, and clean spacing improved usability across mixed-age users with varying digital literacy.
Testing & Iteration
Multiple prototype rounds were tested in both Arabic and English, resulting in refined navigation logic, improved form flows, and polished UI transitions.
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